Let’s talk about personal brand.
I’ve been unintentionally studying, experimenting with, helping others build, (and digging deep into my own) personal brand for years now. At the beginning of the pandemic, I started helping people with their resumés. I then added web design. I also took on three marketing jobs for various creative entrepreneurs with very successful personal brands, and I’ve been building my own personal brand on Tik Tok, my website, and through my reach out practice.
Long story short, I’ve become extremely passionate about the concept of personal brand.
Contrasting that, I know many folks who are either a.) fearful of cultivating one for themselves, b.) unsure of what that even means, why it’s important, or how to start, or c.) against the idea all together.
I’ll be honest; I’m at that early-to-mid-but-very-excited stage of thinking about this topic in these terms, so I haven’t been able to connect the dots on many of these thoughts, ideas, and hot takes quite yet. So here they are, bullet-point style, and in no particular order.
Let’s do it.
Maybe you’re open to (or excited by?) the idea of a personal brand and have no clue where or how to start. Here are some ideas.
Thank you for coming to my TED Talk. If you’d like to follow my personal brand journey, head on over to @skleist on Tik Tok, or @sarahkleist on IG.
I'm a New York City based web designer, brand builder, performing artist, and Tik Toker. I'm on a mission to help you realize your potential through the power of great online storytelling.
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Everyone talks about how to grow your business, but no one actually tells you how to start. After accidentally going from unemployed actor to booked-out web designer, I realized: not only did I follow a repeatable formula, but others can do this too! Let's make 2021 your year.