The easiest way to grow online right now? TikTok. Read all my best strategies for utilizing the platform to its best ability! (And maybe even cultivate a community while you're at it.)

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what is a tiktok hook?

Marketing, TikTok

The art of the TikTok hook—woof. What a topic. If you’re on the marketing side of TikTok at all, then you’ve seen (what feels like) every single marketing guru talk about hooks—why they’re important for engagement, why they’re necessary for growth, and how you need them to achieve overall success on the platform. But really, […]

Meanwhile, backstage....

i'm sarah kleist.

I'm an actor, vocalist, brand builder and website designer—I know, it gets wild around here.

Long story short, I started my design & marketing business in a desperate attempt to satiate my creative boredom at the beginning of the pandemic, but when word got out, my business blew up into a whole thing! Now, I split my time between brand & website design for creative entrepreneurs and performing in theatrical productions around the country.

Whether you're an entrepreneur, freelancer, performing artist, or just a nosy Nancy on the internet, I created this blog as a resource for a few things I've learned along the way.

free workshop


If you're feeling overwhelmed by the monster that is TikTok, this free webinar is for you! Inside, you'll learn all about the algorithm, how to start your account off on the right foot, and how to create content that actually works (hint: it's not like Instagram). 

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