January 19, 2021

It’s no secret that TikTok is the most exciting social media platform since IG and FB. Between the genius algorithm, the organic exposure, and an overall energy of “realness”, it almost seems like the days of perfectly-styled photoshoots and instagram frustration are over. (Plus, I actually think this app is going to be revolutionary in terms of social change.) But in order to make the change you want to make or share the genius idea, you have to engage the first viewers in order to get more views. And there’s a few strategies to do that. Here’s how to create a TikTok video that actually does well.

Start with Great Content

If you want your video to do well, it has to be one of these:

  • shocking
  • inspiring
  • unusual
  • funny
  • relatable

In other words, it has to evoke some kind of emotion. You could spend literally hours crafting the perfect video, but unless viewers are provoked to share it with a friend or follow you, the video won’t go anywhere. We all have shocking, inspiring, unusual, funny, and relatable content to share! It’s all about finding your voice.

Be Brief

Brevity is the name of the game on TikTok. How can you distill your topic down to the most fundamental elements? This is not the place for long-winded backstories, lots of “ums” or pauses, or videos over 40 seconds (especially when you’re just starting out).

Be Quick

And going off of that, how quickly can you share your thought, idea, or skit? The pacing on TikTok is *very* fast. If you’re a slower talker like me, cut your thoughts up into different video clips and string them together like this. Leave no dead space! None! I mean it!

Be Empathetic

While you’re recording your video, make sure that each moment contains a compelling reason for people to keep watching. Why should they care? It helps to make the topic more about them than about you. (And besides, the whole point is to share thoughts and ideas that help or entertain other people!)

Be Smart

If you talk a lot about a certain topic or area on TikTok (for me, it’s personal development / business / marketing — shocker, I know), follow other people who are talking about the same thing and engage with their content. If the algorithm knows that you’re into the personal development / business world, it will assume that you make videos about those things as well. So when you post a video, it’s more likely to be shown to the right people!

Have Fun!

I’m aware how cliche this sounds, but TikTok is supposed to be fun. People can sense energy (whether they know it or not), so when you’re making a video in an attempt to get followers as opposed to actually share something helpful, inspiring, or funny, people can tell. So don’t be a crab and just have fun with it!

The number one secret on how to create a TikTok video?

Keep creating them.

Already on Tik Tok? Let’s be friends! Follow me at @skleist.

Hi, I'm Sarah Kleist.

Brand & web designer, personal brand strategist, and marketing educator obsessed with the power of connecting with audiences.



An actually-fun-to-read weekly newsletter about marketing, design, business, the arts, creativity, mindset and more. 

love this post? 

share it!

read the next one:


You’ve successfully signed up! Check your email for details.

oh hey, have we

met already?

If not— hi! I'm Sarah Kleist: ShowIt Brand & Web Designer, Actor, Vocalist, Marketing Strategist, TikToker, and all-around Creative Multi-Hyphenate Girly. 

I'm on a mission to help everyone I meet (whether it's online or IRL) make more money doing the creative shit they love every day. And if that's a cause you're interested in, then I'm so glad you found me. Pull up a chair, crack open your favorite seltzy, and dive in.



DIY-ing your service-based website and unsure about what sections you need and what pages they should go on? This is for you! These are the exact guidelines I use to plan my client's sites for maximum conversion.

You’ve successfully signed up! Check your email for details.



© Kleist Creative LLC, 2024.  |  Legal  |  Photography  |  Videography  |  Everything Else by Yours Truly