earlybird pricing until 8/16!
Show Me How →
Because believe it or not, there’s a version of your web design service that allows you to work on ONE project at a time, make more money, AND have your life back. And I’m gonna walk you through exactly how to do it.
Dear Designer,
And I know it feels like ~tHiS iS jUsT h0w WeB dEsiGn iS~ and that the service itself is fundamentally broken. But there actually, truly, genuinely IS a solution.
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Because beYOND the hundreds of client brand photos in your downloads folder, pages and pages of client copy, passwords, DNS settings, opt-in form codes, and emails stacking up on top of each other, I know (from personal experience!) that you're also probably:
★ designing 5 websites at once because last month's clients didn't give you feedback in a timely manner and now you resent all of them
★ feeling a pit in your chest every time you get a new inquiry because even though you really need the money, you don't know when you'll be able to fit the next project in
★ wondering if you'll be able to take any time off this year because you DID budget for a short summer break but had to use that time to catch up on client work instead
★ saying yes to way more revision rounds than what is reasonable (and feasible!) because you're a nice person who is just grateful to be doing creative work for a living
★ plotting to burn your business down because you're sick of seeing everyone else posting cute IG stories from their mid-afternoon walk in the sunshine while you're drowning
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but I think it's time you built yours.
you're building everyone else's dream business,
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Ok Bitch, You Got Me →
A live masterclass & Notion resource hub designed to help you revamp your website design process so that you can finally turn a profit, fight scope creep, move with confidence, and build a business that leaves room to be a person, too.
'til 8/16
$197
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The FULL day-by-day process (from start to finish) that allows me to design 30-40 client websites a year. I’ve been testing and tweaking this process for half a decade, and I’m giving you the literal mechanics on what happens on which day, in what order, and why; PLUS every speed trick I've picked up along the way.
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August 20th, 12pm EST on Zoom (and recorded if you can't make it)
inside the kit, you get:
My philosophy about what “template customization” means (aka, basically custom lmao), my “don’t fix what’s not broken” design strategy, and how templates actually function in my design process.
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How I do a Website Week when I'm also doing the client’s branding; PLUS how to manage clients who are DIYing their copy (and how to keep the whole thing moving without becoming their unpaid copywriter).
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Strategies for scoping a project it when it's objectively too many pages for a week, but you still want to run it on a sprint system. (And how the eff to charge for that.)
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Because you need to start positioning sprint work as the premium method it truly is. I’m laying out all the must-have details for your sales page, your proposals, AND your discovery calls so you can lead your prospective client discussions with confidence and make sure everyone’s on the same page beforehand.
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(for Notion)
A plug-and-play Notion portal you can reuse for every single client. It comes loaded with brand questionnaires, website questionnaires, and a daily workflow system so you show up looking like the organized creative director you already are (even on the weeks you don't feel like one).
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Included in your Notion portal in video format and written transcript!
Everything you need to know about what to include in your web design proposal, regardless if you do the Website Week system or not! (One of my clients called my proposal the "Equinox of proposals" so 👀)
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Because now that you've got an entire framework for actually closing your tabs on a weekly basis, it's time to apply that to your real life schedule and real life bank account!
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this is a brand new offer, but i've got a good track record with designers and clients ↓
Get the Kit →
and as a self-taught designer (who has integrity and actually gives a fuck), the mere THOUGHT of having a “Website in a Week” offer used to make my skin crawl.
Because I didn’t know that much when I started my business, but the ~vibe~ I was getting from the online space was this:
“Real designers” do long, custom, drawn-out projects. And if you don’t, you’re not a “real designer”.
Now, luckily, 6+ years in, a Forbes feature, and 220+ websites later, I can see that for the crock of bullshit that is. I’ve been able to help SO many more clients this way (and help them get their impact out into the world much faster). I just had to get out of my own damn way about it and stop apologizing for efficiency. 🙃
The Website Week system singlehandedly changed my business. Contained project processes led to more clients, more clients led to more referrals, and more referrals led to a snowball effect that has kept me fully booked out for the last 4 years. (I’m so serious rn. Not a singular open spot in that time frame.)
But most importantly, it has given me a design process that actually WORKS so that I have lots of free time to have a whole ass other creative career (I'm an actor, did you know?!), try all the new restaurants I find on TikTok, make my cute lil IG stories, and live my life outside of my business too.
And… that was kinda the whole point of starting a business in the first place!
hi, i'm
so you can finally put your project scope creep to an end
so you can stop guessing how many clients to book and know exactly what you're making next month, and next quarter.
so you can stop reinventing the wheel every project and show up looking like the creative director you already are.
so that you can leave room for the rest of your life — kids, your other projects, an actual weekend, whatever else
and stop apologizing for elongated timelines you didn't even agree to in the first place
so you can move with confidence instead of refreshing the same page for the 400th time
as the premium method it actually is so you can stop worrying that "fast" means "cheap" and start owning it as your thing
because you know exactly when you’ll be working (and on what)
instead of feeling dread and overwhelm
and all the gorgeous work you’re doing for them
And they’re gonna be so fucking STOKED when they hear that THEY, TOO only have to dedicate a week to their website and not have to think about it again for a long ass time.
Because the faster they’ve got their website live & out in the world, the faster they:
→ make their money back
→ book their dream clients / customers
and most importantly...
→ get to think about literally anything else
(Which is such a fucking gift to them, lemme tell you.)
YOUR CLIENTS DO TOO!
You’re not the ONLY one who wants to get your client websites off your plate.
and can i just say...
Although the Website Week Kit is designed to walk you through my exact process and show you how to replicate it, I've also made sure to include ways you could tweak it to make it work for 2 weeks, or 3 weeks, or 3 days, or a month, or whatever other timeline you want.
Because even though I SWEAR by the week system (and highly recommend you at least try it!), I also know that what worked for my brain won't work for every single other designer on the planet.
Ultimately, what you'll get out of the Website Week Kit is a framework for contained project processes, a one-project-at-a-time style of working, and a holistic view of your design business—so that you can finally spend less time in front of your laptop and more time off of it.
Whether you do it in a week (or not) is up to you!
let me be clear though,
→ You genuinely produce better work when you marinate on it for a while. This might not be the process for you!
→ Anyone looking for a get rich quick scheme. This is just a method. (You still have to do the work and be good at it!)
→ You think starting from a template is beneath you. We're going to have to agree to disagree on that one 🫶🏻
→ You mostly work with huge brands—this method works best for designers with clients who are solo founders, personal brands, or who have small teams.
→ You’re a website designer who is sick of the hamster wheel of having too many overlapping projects and not enough money
→ You’re a brand designer who has avoided adding website design to your services because you know it’s a lot more moving parts
→ You’re a talented overthinker who knows you’re a great designer but you question everything the longer you look at your own work
→ You’re a designer who’s good at the design part and bad at the business part — and are finally ready to fix that
→ You have something else going on—an acting career, kids, a day job you’re trying to leave—and need a business model that has actual project start and end dates
frequently asked questions
The Website Week framework works for almost any website platform. That said, I am a ShowIt designer for service based businesses, so my experience is filtered through that lens, and my tips & tricks geared towards how to literally design faster are ShowIt-based. However, that is a small portion of the masterclass. All the big, important parts could be applied to almost any website platform.
You'll get access to the Notion resource hub (including the client portal, bonus lessons, and capacity calculator) on the day of the live masterclass, 8/20. It requires the context of the masterclass first!
While I sometimes use AI to create custom embeds for my clients, I do not use AI in my design process and this workshop is not about using AI. For the sake of transparency, though, I did use AI to create the capacity calculator that is included in the Notion resource hub. You don't have to use it if you don't want to!
YES. I wish I could go back and re-take this workshop as a brand new web designer. I would have saved myself so much time and frustration lmao.
That's totally fine! This system can easily be tweaked to work for you. There's more context about how to tweak the process in the Map Your Capacity bonus lesson.
Larger sites, yes. I will be going over how to scope for a project that is objectively too big to do in a week.
E-commerce sites, I'm honestly unsure! My hunch is that it could definitely work, you'll just have to do some tweaking. This workshop is definitely centered around service-based websites.
Outside of some tips for speed, no. This workshop is about your design process, client systems, and sales systems. Basically everything surrounding the actual design. There are other folks who teach the actual art of design way better than I ever could!
Your Full System Reboot →
have you tried turning it off and then back on again?
Get the Kit →
Something tells me we are cut from the same cloth and you'll absolutely love the kit.
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