Welcome back to installment 2 of my Great Biz TikTok series, where I show you a few examples of recent TikToks I loved and what makes them viewable and shareable!
(Because every day, I see business owners—both online and offline—confused and overwhelmed by short form video content. But it doesn’t have to be this way!)
Let’s dive right on in.
Budget-Friendly Groceries by @saltandsagenutrition
Salt & Sage is a dietician and nutrition nerd who creates content all around food, wellness, and mental health. This video—part 6 of her grocery-budget series— got 2.1 million views and 345K likes.
HERE’S WHAT WORKS
This creator is a nutritionist, not a financial expert. So while creating a grocery-budget series might have not been the most obvious choice for her, it turned out to be a great idea—as the viewer, we feel like we can follow along and struggle with her as she tries to fit a week’s worth of food into $50. Plus, she gets to infuse her own expertise in small doses, amplifying the trust while remaining relatable and on our level.
As someone who often feels like I’m talking too much about one topic or one ~genre~, I love this idea. What topics are adjacent to your niche that might make for a fun series?
Additionally, each part of her series always starts with roughly the same intro: “… my series where we gatekeep our money Monday – Thursday so we can go out on the weekend and have a fun summer.” This is a great reminder for folks coming back to the series, and a great intro for those just tuning in. 10/10
Color Matching with @uxcyre
Cyre is a UX designer who’s obsessed with color & accessibility, and I know this because we’ve been TikTok friends for a while and she says that at the start of every video! (Love this trick—if you can come up with a tagline for yourself, do it!) Her most recent color matching video got 156K views & 21.5K likes.
Here’s What Works
Cyre is queen of the duet. Essentially, she spots a TikTok video (from someone else) with a super bright color, finds its exact color match online, and duets it to match. She usually infuses these videos with more info about the color and accessibility of it all, but sometimes she just dances around (or waves her arms in a fun way) like the video above. I’ve watched her account grow from 75K to 165.8K followers in the time we’ve been friends and she always keeps it short, sweet, and high energy.
Signs of ADHD with @adhdruids
Michael is an ADHD coach and self proclaimed ADHD nerd who creates content all about… you guessed it… ADHD. At the time of writing, this video has 1.3 million views and 128.6K likes.
Here’s What Works
Contrary to my normal advice (which is always show your face!), this video works EXTREMELY well and it probably took him 0.4 seconds to make. It starts off with a stitch of a popular question making the rounds, and to much success—if you see one of these kinds of questions on your FYP and feel like you have a good answer for it, definitely create a video!
He then takes us to his kitchen and shows us a direct example of what he’s talking about. Part of what keeps the viewer engaged (besides the comedic, relatable insight itself) is the movement. Movement keeps viewers on your video longer!
SEE A GREAT TIKTOK OUT IN THE WILD AND WANT ME TO INCLUDE IT IN NEXT MONTH’S POST? SEND IT TO ME!
Hey, I'm Sarah Kleist.
Brand builder, website designer, and performing artist on a mission to help creatives and business owners step into their digital spotlight.
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