September 6, 2022

If you’re a creative person, there’s a good chance you consider yourself multi-passionate. And if you’re a multi-passionate creative person, there’s a good chance you’re frustrated about your website.

This post is for you.

As an actor, vocalist, TikTok creator and web designer, I’ve been there. “How do I organize everything in a way that makes sense? How do I make sure people see me as more than just a jack-of-all-trades?”

It’s all in how you present it.

Here are 3 tips to help your multi-passionate creative website go from chaos to clear.

Know Your Throughline (and Clue Us In!)

In acting, a throughline is defined as a theme or idea that runs from the beginning to the end of a book, film, etc.

If you’re a multi-passionate creative, you need a throughline. AKA, you need to find a way to connect the dots between all your passions. And in my opinion, you need to lean in.

Connecting the dots might look like…

  • Finding a common denominator / end result
  • Finding similarities in the creative processes of your varied mediums
  • Serving a similar audience

… the list goes on!

For me, a huuuuuge lightbulb went off when I realized my common denominator. With one foot in the marketing world and one foot in the performing world, I knew a thing or two about attracting & keeping an audience. So now, my entire personal brand is about helping folks find their spotlight online.

I bet your creative passions have a throughline too. Find it, and tell us about them!

Structure the Content Around You

Whenever I get on a consultation call with a new multi-hyphenate client, they all say the same thing. “I just feel like I do too many things, and it’s too much for people to take in!”

Contrary to popular belief, it’s a simple fix.

As creatives, it’s easy to want to center your website around your work because that’s the stuff you’re proud of. But when you’ve got 1, 2, even 3+ different “mediums”, it’s easy for the work to get muddled and confusing.

The solution? Sell you instead, and the work you create is a subset of you. (Hint: this also makes the through-line easier to sell, as well, and allows you to be more nimble as time goes on.)

What does this look like in action? Here’s a few ideas:

  • Write a meaty about page and focus on the creative expertise you bring, not necessarily the skills.
  • Give each creative medium (or service) its own page.
  • Do all of your offerings need public pages? Consider creating hidden pages for offerings you like to pitch via email or DM, but don’t necessarily need public all the time.

Use Your Skills to Fuel Each Other

When I first started website designing, I was nervous that potential clients would be turned off that I was also an actor & performer.

Boy, was I wrong.

In fact, I often feel that I have a leg up in the design world, because I’m different. (I mean, how many web designers do you know that are also pursuing a Broadway career?)

The best thing about being a multi-passionate creative is that once you realize your skills are allowed to cross over, you are unstoppable. I get so many design ideas from plays, movies, concerts, and TV. And on the flip side, I’ve gotten so much performer-biz savvy from running a design studio.

Don’t be scared to lean into all your niches. People are curious about all of it.

Website Design for Multi-Passionate Creatives

If you’ve made it this far and you’re thinking, “this sounds great, but I have literally no idea how to implement all these tips”, you know where to find me!

(Multi-passionate creatives are my specialty.)

Hi, I'm Sarah Kleist.

Brand & web designer, personal brand strategist, and marketing educator obsessed with the power of connecting with audiences.



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If not— hi! I'm Sarah Kleist: ShowIt Brand & Web Designer, Actor, Vocalist, Marketing Strategist, TikToker, and all-around Creative Multi-Hyphenate Girly. 

I'm on a mission to help everyone I meet (whether it's online or IRL) make more money doing the creative shit they love every day. And if that's a cause you're interested in, then I'm so glad you found me. Pull up a chair, crack open your favorite seltzy, and dive in.



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